Event Packaging

About

The Art Institute of Seattle approached me to create a poster for their charity event, “Bras for the Cause.” This event encouraged the fashion design students to create bras to be showcased in the school’s gallery. It was a marketing move to generate buzz for their collaboration with “Walk for Hope”. Though I did this for a real client, I saw huge potential in this project and decided to take it further into student work. For that, I needed a high profile client to support a larger budget for this piece. I felt that this would be a great charity event for Victoria’s Secret. They could provide a bra decoration kit that would drive consumers to their store.

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Concept

The term "Bras for the Cause" has been used to name several events that aren't necessarily affiliated with one another. Creating this event could be a one-time celebration or an annual party. Victoria's Secret makes a wonderful match for this because their celebration of pink mirrors the breast cancer awareness platform perfectly. It would provide good marketing for the store and give back to the community.