Package Design

About

The Yellow Leaf Cupcake Co. is a small shop located in the Belltown neighborhood of Seattle. They specialize in making gourmet cupcakes and offer a great cup of coffee as well. The Yellow Leaf team pride themselves on providing a quality product and offering substantial customer service. They are currently at only one location and their store is relatively small, which gives it a very charming, local feel. They offer daily specials and provide specialty cupcakes with seasonal themes.

Concept

I wanted this logo to emulate the delicious cupcakes that the brand has to offer. The type for "Yellow Leaf" is meant to represent frosting and the serifed type on the bottom is the cupcake. I wanted this logo to show luxury and decadence. The packaging has illustrations that tell a different story as you turn the box. The illustrations could change periodically and seasonally.